Search engine optimization (SEO) is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term refers to techniques used to improve a website’s rankings in search engine results pages (SERPs). This can include anything from creating content with targeted keyword phrases, improving page titles and meta descriptions, optimizing site structure, using internal links, and more. SEO helps websites appear higher in SERPs, so they can get more organic traffic.
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