Opening a college savings account is a smart way to establish an education fund for your child, a friend, or even yourself. These accounts, including 529 plans and Education Savings Accounts (ESAs), can offer tax benefits, too. But which account is right for you? When should you start saving? And how do you factor in potential scholarships and financial aid? Your Edward Jones financial advisor can work with you to personalize a college savings approach that aligns with your college savings goals and timing.