Lamar Advertising offers a comprehensive programmatic digital out-of-home (DOOH) advertising solution, featuring over 5,000 digital displays across various venues in more than 175 markets nationwide. This platform enables automated ad buying and management, allowing advertisers to leverage data-driven strategies for targeted audience engagement. Lamar's extensive network includes the largest collection of digital billboards in the U.S., prominent placements in 25 airports, and dynamic urban panels in key locations like NYC's Bryant Park. Additionally, the service supports creative flexibility, such as live updates based on sports scores or weather conditions, ensuring that campaigns are not only relevant but also resonate deeply with consumers.
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